Whilst prepping for my first proper stitching practice, I found my mind subconsciously trying to make it into something more than 'just' stitching. To market it. Partly because that is my day job, but probably - embarrassingly - also because of Instagram. An increasingly larger part of my creative practice seems to be about acknowledgement, sales, stats, likes, appreciation - and consequently, marketing.
I came to Instagram a few years ago to see what creative life was really like for the people I admired. It showed me their inspiration, unfinished work, process and progress, thoughts and doubts: it put people's art or craft in context for me. To me, Instagram is at its best like that: an additional, messy layer to artists' carefully curated websites or portfolios. A bit like the back of embroidery.
I want to get back to that.
I haven't quite figured out how, but showing you the back of my stitching seems like a good place to start.
originally posted on Instagram, January 2016.